Integration of RFID strategic value attributes mechanism decision in apparel supply chain: fuzzy AHP-TOPSIS approach

PurposeThe purpose of this paper is to identify the radio frequency identification (RFID) strategic value attributes (RFIDSVAs) mechanism selections preferences and also integration of RFID tags with technology coordination tools (IRTWTCTs) alternatives ranking performance decisions in supply chain management (SCM). RFID-enabled techno-economic feasibility decisions are enhancing the SC visibility in apparel supply chains (ASCs). The RFIDSVAs mechanism selections have performed significant agility to strategic competitive advantages, namely, inventory visibility, multi-tags ownership transfer within trusted third party, etc.Design/methodology/approachFuzzy analytical hierarchy process (FAHP) and FAHP-fuzzy Technique for Order of Preference by Similarity to Ideal Solution (FTOPSIS) approaches have been used to evaluate the quantitative assessment of RFIDSVA mechanisms selection decision based on weight priority orders and IRTWTCTs alternatives selection in ASC networks. The comparison of FAHP and FAHP-FTOPSIS approaches to evaluate the integrated framework develop in RFIDSVAs mechanisms and IRTWTCTs alternatives selection decisions in Indian multi-tier ASC networks.FindingsThe result found that the FAHP-FTOPSIS approaches have used to prioritizing the RFIDSVA mechanism selection weights and also identify the IRTWTCTs alternatives ranking preferences order in apparel SCM. The comparison between the FAHP and FAHP-FTOPSIS approach to quantitative assessments from RFIDSVA mechanisms and IRTWTCTs alternatives selection decisions, which enable them SC agility potential across multi-tier visibility in ASC networks. ASC stakeholders can be benefited by techno-economic feasibility decisions, RFID-enabled shop floor activities, multi-tags ownerships transfer in SCs and knowledge-based cryptography tags/items separation in SCs.Research limitations/implicationsThe research work has considered only five RFIDSVA mechanisms and also three integration of RFIDTWTCTs alternatives in multi-tier ASC. The strategic competitive advantages are achieved by RFID-enabled break-even tags price decisions and also techno-economic feasibility decision by contractual design multi-tier SC stakeholder's involvements.Practical implicationsThe pilot project study explores that the quantitative assessment decision has based on RFID-enable techno-economic feasibility in ASCs. Stakeholders can be benefited by inventory control of the financial losses, reducing the inventory inaccuracies and multi-tags ownership transfer within trusted third-party traceability in ASC networks.Originality/valueThis study explores the RFID-enabled apparel SC process and activities visibility (natural fibre's fibre producer, fibre dyeing producer, yarn spinning producer, knitting and finishing producer).

Effects of Experience Factors in Experiential Fashion Store on Consumer Loyalty Mediated by Store Attachment -Focusing on the Moderating Role of Fashion Innovativeness

As more consumers have turned to online shopping since the COVID-19 pandemic, communication through offline channels has also entered a new phase. Young consumers recognize offline channels as a play space for enjoying various experience elements. Applying Pine and Gilmore's (1998) experiential economy theory, this study initially explores the structure of experience factors in the context of experiential fashion stores (RQ1). Next, we investigate the effect of experience factors on consumer loyalty by mediating store attachment (RQ2). In addition, the moderating effect of fashion innovativeness was verified (RQ3). This survey targeted members of the MZ generation who have visited experiential fashion stores. A total of 225 survey responses were analyzed using AMOS 22.0 and SPSS 26.0. First, as a result of factor analysis, the experience factors of experiential fashion stores were classified into education, escapism, and aesthetic entertainment. Secondly, as a result of structural equation modeling (SEM), all three experience factors positively affected store attachment, and increased attachment positively enhanced consumer loyalty. Finally, as a result of multigroup SEM analysis, consumers with low fashion innovativeness considered educational experience as an important factor in inducing store attachment, while consumers with high fashion innovativeness value escapism and aesthetic entertainment experiences. © 2023, The Korean Society of Clothing and Textiles. All rights reserved.

How Can Conspicuous Omni-Signaling Fulfil Social Needs and Induce Re-Consumption?

This study investigated consumer behaviors in conspicuous omni-signaling—its internal motivations and its consequences on social needs fulfilment and re-consumption intention in the context of luxury fashion. A phenomenon of conspicuous consumption is identified with the consumption and display of conspicuous goods to signal status, wealth, and prestige. Digital development has made conspicuous signaling radically emerge in social media through the posting of photos, videos, or stories of luxury goods. This drives an emerging phenomenon of conspicuous omni-signaling, the use of both offline and online media to signal conspicuous consumption hybridlike. As a new phenomenon, little is known of consumer behaviors related to conspicuous omni-signaling. To facilitate the investigation, an online survey was conducted to collect data from 474 valid respondents across eight cities representing various conspicuous consumption characteristics of Indonesian consumers. Veblen's conspicuous consumption and Maslow's hierarchy of needs theories were employed as the main lens for analysis. PLS-SEM technique was employed as the research model uses mixed reflective and formative constructs. WarpPLS 7.0 was then used for data analysis. The results indicated that luxury values and fashion consciousness positively affect conspicuous omni-signaling. This study also found that conspicuous omni-signaling affects conspicuous re-consumption both directly and indirectly through social needs fulfilment. This study contributes to extend the concept of conspicuous offline consumption and conspicuous online consumption to conspicuous omni-signaling. This study also confirms conflicting results in the effect of conspicuous consumption on social needs fulfilment, and conflicting results in the effect of conspicuous consumption on conspicuous re-consumption.

COVID-19 and Anti-Consumption: An Analysis of the Effects of Pandemia on the Fashion Industry

This study aims to examine the impact of the ongoing economic crisis resulting from the COVID-19 Pandemic on consumers' fashion consumption behavior and the emergence of alternative consumption practices. Twenty semi -structured interviews were conducted between April and May 2020 to accomplish this research objective. The interviews aimed to shed light on the underlying emotions experienced by individuals as a result of changes in their consumption patterns. The analysis revealed several emerging themes, including reuse, reduce, and reject, aligning with previous anti-consumption findings. However, unlike previous circumstances, these behaviors are not driven by voluntary choices but instead compelled by the general health crisis and its subsequent economic ramifications.

The Influence of Social Media and Sustainability Advocacy on the Purchase Intention of Filipino Consumers in Fast Fashion

The large consumption of fast fashion brings many negative environmental impacts. Filipino consumers love and buy fast fashion because it is relatively cheap but trendy, and there are lots of fashionable designs to choose from. Despite the shortage in water supply and disposal issues of fast fashion, people still continue to purchase. The lack of awareness of consumers on sustainable fashion consumption led the researchers to conduct a study that aims to identify factors affecting Filipino consumers' buying decisions on fast fashion using the combined theory of planned behavior, elaboration likelihood model, and hedonic motivation. A total of 407 participants were gathered through a convenience sampling approach, and the data collected were analyzed using structural equation modeling (SEM). The result shows that attitude towards fast fashion is the highest contributing factor to purchase intention. While social media positively affects purchase intention, sustainability advocacy negatively impacts the consumers' intention to buy fast fashion. The awareness of sustainability leads to consumption reduction of fast fashion garments. Surprisingly, perceived product price and quality do not show a significant influence on purchase intention. Incorporating sustainability advocacy on social media may be a great strategy to encourage the sustainable consumption of fashion garments. The findings of this study could be a great tool to influence fashion companies and government institutions to promote sustainability awareness and transition marketing strategies to the sustainable consumption of fashion.

Is My Model Up-to-date? Detecting CoViD-19 Variants by Machine Learning

Machine learning extracts models from huge quantities of data. Models trained and validated over past data can be deployed in making forecasts as well as in classifying new incoming data. The real world which generates data may change over time, making the deployed model an obsolete one. To preserve the quality of the currently deployed model, continuous machine learning is required. Our approach retrospectively evaluates in an online fashion the behaviour of the currently deployed model. A drift detector detects any performance slump, and, in case, can replace the previous model with an up-to-date one. The approach experiments on a dataset of 8642 hematochemical examinations from hospitalized patients gathered over 6 months: the outcome of the model predicts the RT-PCR test result about CoViD-19. The method reached an area under the curve (AUC) of 0.794, 6% better than offline and 5% better than standard online-binary classification techniques. © 2023 Copyright for this paper by its authors. Use permitted under Creative Commons License Attribution 4.0 International (CC BY 4.0). CEUR Workshop Proceedings (CEUR-WS.org)

Spirituality bestowing self-transcendence amid COVID-19 through slow fashion

We proposed and tested a conceptual model exploring how (i) COVID-stress evokes spirituality;(ii) COVID-stress and spirituality engender positive attitude toward the different dimensions of slow fashion (i.e. equity, authenticity, functionality, localism, and exclusivity) as a symbol of self-transcendence and (iii) spirituality mediates the relationships between COVID-stress and the different dimensions of slow fashion. We conducted an online survey in Amazon Mechanical Turk (n = 317) and analyzed the data through structural equation modeling. (i) COVID-stress positively influences spirituality;(ii) both COVID-stress and spirituality positively influence attitude toward slow fashion in terms of equity, authenticity, localism, and exclusivity;(iii) spirituality mediates the relationships between COVID-stress and all the dimensions of slow fashion except for functionality. Due to the fast-changing situations amid the pandemic and the uneven severity of the pandemic globally, a cross-sectional study may have limited the scope for capturing nuances of retail consumer behavior. In summary, we suggest that the consumption of slow fashion apparel as a symbol of self-transcendence may help consumers cope with COVID-stress in the hope of building spiritual ties with a higher power through the process of ethical consumption amid the pandemic. © 2023 Korean Scholars of Marketing Science.

Is My Model Up-to-date? Detecting CoViD-19 Variants by Machine Learning

Machine learning extracts models from huge quantities of data. Models trained and validated over past data can be deployed in making forecasts as well as in classifying new incoming data. The real world which generates data may change over time, making the deployed model an obsolete one. To preserve the quality of the currently deployed model, continuous machine learning is required. Our approach retrospectively evaluates in an online fashion the behaviour of the currently deployed model. A drift detector detects any performance slump, and, in case, can replace the previous model with an up-to-date one. The approach experiments on a dataset of 8642 hematochemical examinations from hospitalized patients gathered over 6 months: the outcome of the model predicts the RT-PCR test result about CoViD-19. The method reached an area under the curve (AUC) of 0.794, 6% better than offline and 5% better than standard online-binary classification techniques. © 2023 Copyright for this paper by its authors. Use permitted under Creative Commons License Attribution 4.0 International (CC BY 4.0). CEUR Workshop Proceedings (CEUR-WS.org)

Changes in market organisation due to exogenous shocks – the case of the transformation of the Swedish fashion industry caused by the COVID-19 pandemic

This study aims to provide insights into the transformation of retail caused by the COVID-19 pandemic, using the Swedish fashion industry as an example. In an institutional perspective, combined with Actor-network theory, both new actors and the changing role of existing ones were identified as influencing how the market was organised. An empirical field study of the Swedish fashion industry has illustrated the changes caused to retail by the outbreak of COVID-19, and the subsequent actions taken to limit its spread. Interviews with and observations of retailers' actions contributed to a more in-depth understanding of the changes caused to retail. The study finds that the market was subject to two exogenous shocks: Firstly, that a non-human actor, i.e. the COVID-19 virus, influenced the Swedish fashion market in combination with humans and secondly, that new actors entered the market and influenced its organisation. This has led to a situation where digitalisation has accelerated and experience design has stagnated, and there has also been a re-definition of sustainability. Using an institutional perspective, combined with thick descriptions of the empirical material, this study challenges the existing narrow understanding, i.e., that the actors in the field are barely tied together as supply chains or networks, by including non-human actors in its analysis. This allows us to gain a greater understanding of how a virus and its antagonists have had a major impact on the organisation of the field, in turn having consequences on the trends prominent in the fashion retail industry before the outbreak of COVID-19.

The Italian Fashion Industry Facing the COVID-19 Pandemic Crisis

The chapter looks at the major issues arising from the outbreak of the pandemic crisis in the Italian fashion industry. We consider how the emergence of the pandemic is affecting this industry in its various specialisations: textiles, clothing, footwear, leather goods and eyewear. The chapter switches track to think about the possible transformation involving the relationships between production and consumption of fashion goods using interviews with workers, employers and stakeholders. Following on from this we present and discuss measures and policies taken by the Italian government with social partners to tackle the damages produced by the pandemic for businesses and workers. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2022.

Mitigation Policies for Fashion Smes Affected by The Covid-19 Pandemic

The COVID-19 pandemic has had an impact on MSMEs, especially in the food and beverage sector, creative industries and agriculture, both in terms of sales, financing, distribution of goods and the difficulty of raw materials. In 2019, the Creative Economy Agency established Denpasar City (the capital city of Bali Province) as one of ten Creative Regencies/Cities in Indonesia with the leading sub-sector of fashion. The development of the leading fashion sub-sector in Denpasar City is certainly inseparable from the role of MSMEs in the fashion sector, where MSME fashion in Denpasar City is the largest compared to other sectors. The purpose of this study was to analyze the mitigation strategy of fashion SMEs affected by the COVID-19 pandemic. This research is exploratory research, where data is collected through FGD instruments. Furthermore, the collected data is analyzed using prospective analysis techniques with MULTIPOL tools that can help develop a policy path based on scenarios, policies, criteria, and actions. The scenario of fashion SMEs in Bali is divided into ethnic fashion SMEs and non-ethnic fashion SMEs. In ethnic fashion SMEs, the superior policy is the policy of strengthening capital, followed by establishing partnerships. use of digital technology, and finally market orientation outside Bali. Meanwhile, for non-ethnic fashion SMEs, what is superior is the policy of establishing partnerships, followed by market orientation policies outside Bali, the use of digital technology and strengthening capital. Online marketing action excels in all policies, followed by product development and forward and backward integration.

Bridging theory and practice in the humane entrepreneurship domain: insights from small and medium Italian enterprises

PurposeHumane entrepreneurship (HumEnt) has been theoretically proposed as a new model of entrepreneurship supporting the idea of an enlarged entrepreneurial strategic posture. The aim of paper is to frame humane entrepreneurial orientation's (HEO) characteristics by showing how firms apply the HumEnt approach, and to offer suggestions to build an HEO measurement scale.Design/methodology/approachThe study adopts a case study approach, focusing on five Italian small and medium enterprises (SMEs).FindingsThe study (1) identifies which are the characteristics of HEO strategic posture in the enterprises under examination;(2) shows that entrepreneurs' personal values and credos are fundamental to having an HEO strategic posture adopted;(3) provides indications on the development of a measurement scale through a discussion of emerging HEO themes.Originality/valueThe value of the study is that emerging themes of HEO strategic posture was derived from the analysis of five Italian SMEs. Entrepreneur's personal values have been proven to be relevant in the implementation of HEO. Based on the emerging HEO themes, the study contributes to the literature opening the way toward the building of an all-encompassing HEO measurement scale.

Fashion localism: evaluation and extensions of utility in Sri Lankan fashion brands

PurposeLocalism refers to a concept that encourages local production, consumption and promotion of goods. It is a movement to encourage consumers and businesses to purchase from locally owned, independent businesses that has grown rapidly in the past decade. However, localism remains understudied by researchers. This study aims to provide a more comprehensive understanding of the localism movement by capturing the dynamism of fashion localism in the context of the Sri Lankan fashion retail sector.Design/methodology/approachAdopting a qualitative exploratory approach, the authors conducted a series of in-depth interviews with 12 fashion practitioners.FindingsBased on the findings, the authors propose a conceptual model of fashion localism consisting of eight themes: fashion localism design approach, locally sourced staples, land ethic, employee development, community development, consumer, regulations and limitations and future opportunities.Originality/valueThis research sheds some light on localism literature by capturing the dynamism of fashion localism. In particular, to the best of the authors' knowledge, this research is the first study in marketing to propose a conceptual model of fashion localism. This research further points out certain managerial implications by illustrating a few practical approaches to the concept of localism within the Sri Lankan fashion retail sector.

Fashion CAD education during the COVID-19 pandemic in South Korea: comparison of online and offline learning achievements

The 2019 Coronavirus Infectious Disease-19 (COVID-19) pandemic has maximized interest in the need for and the effectiveness of e-learning classes as an alternative to face-to-face classes in schools. This study aimed to identify the factors that determine the successful implementation of e-learning classes. In this study, 99 fashion majors who attended the computer-aided design (CAD) programming classes held in the spring semesters of 2019 and 2020 participated. This study analyzed and evaluated the students' achievement process to see how self-motivated learning and interactive learning affected the process in face-to-face classes and real-time online Zoom classes. The results demonstrated the potential of creating an efficient e-learning environment for fashion CAD education where students could learn concepts and achieve academic competence even in the absence of face-to-face introduction.

Chinese Gen Z's emotional dimensions for fashion design during the pandemic

Known for being passionate about fashion, Chinese Generation Z (CGZ) is a powerful consumer group in the China fashion market today, but a psychological shift in their perceptions has been driven by COVID-19, arousing the attention of the fashion field. As visual product, fashion product elicits consumers' emotional reactions. Existing research in fashion design has noted consumers' emotional needs but still lacks focus on them in specific cultural contexts. To fill the gap, we employed a Kansei Engineering (KE) method to detect consumers' emotional responses to fashion design. This study uncovered CGZ's preferences, perceptions of fashion styles, and demographic influence. Further, we clustered CGZ's emotional needs into four classifications based on the relationship between the participants and dressing, others, and the environment. This study serves as a theoretical guideline for fashion design by translating consumers' emotional needs into a conceptual framework.

Developing a cooperative learning project: bridging the design, merchandising and retail processes

The purpose of this study is to develop and evaluate a cross-disciplinary collaborative project where students can engage in a cross-disciplinary collaborative learning environment in which students jointly develop a semester-long project designed to bridge the design, merchandising, and retailing processes. The cooperative learning model was employed for the development and implementation of the project. After completing the project, we evaluated the student learning experiences against the Student Learning Outcomes through qualitative (i.e. reflection papers) and quantitative analysis (i.e. pre and post surveys). Findings suggest that, through the Cotton Capsule Wardrobe project, students from both programs gained insights and knowledge of professional practices within the fashion industry. Despite the impact that the COVID-19 pandemic had in interrupting the later segments of the project, this research still provides valuable insight to the literature by demonstrating the application of the cooperative learning modules in cross-disciplinary environments.

Experienced versus inexperienced mobile users: eye tracking fashion consumers' shopping behaviour on smartphones

The impact of COVID-19 on shopping behaviour preferences has resulted in the accelerated adoption of e-commerce and increased traffic of first-time e-commerce shoppers worldwide. This study compared experienced versus inexperienced mobile consumers' shopping experiences on smartphones. A mixed-methods research, combining mobile eye-tracking technology and interviews, was employed. The comparison of experienced and inexperienced users showed significant differences in regards to time spent on various stages of the shopping journey, used elements of the website and problem areas encountered. Inexperienced users have higher expectations towards fashion retailer's website. Mobile consumers' prior experience using retailers' digital shopping platform is a key parameter in user experience research and participants' recruitment. The findings of this research have managerial and methodological implications and can be used in understanding the behaviour differences between current and potential customers, and in developing personalised shopping experiences on smartphones by feeding these into retailers' digital analytics database and marketing strategy.

E-commerce in the fashion business: the roles of the COVID-19 situational factors, hedonic and utilitarian motives on consumers' intention to purchase online

The study intends to investigate the roles of the COVID-19 epidemic situational factors and hedonic and utilitarian motives on consumers' intent to buy fashion products online. It is theorised that the COVID-19 epidemic situational factors include physical obstacles caused by the lockdown and the closings of brick-and-mortar retailers, the antecedent states linked to the anxiety during the outbreak, the store atmosphere characterised by the risk of contracting the Coronavirus during shopping activity, and social distancing. An online questionnaire was collected from 351 Indonesian consumers. SmartPLS 3 and PLS-SEM were used for hypothesis testing. The results reveal that the COVID-19 epidemic situational factors, utilitarian and hedonic motives positively and significantly affect consumers' intent to buy fashion products online. These findings will help online marketers and retailers develop their websites and improve their selling endeavours.

Conclusion

A particularity of fashion heritage lies in its capacity to renew the narrative forms of appearance woven between designers, producers and consumers, considering that forms of appearance are forms of expression of the "I” and the "We” (Simmel, G., American Journal of Sociology 62, 541-548, 1957;Crane, D., Fashion and its social agendas: class, gender, and identity in clothing. The University of Chicago Press, Chicago and London, 2000), with a strong repercussion in social terms, influencing the wellbeing and the construction of the life project of each and every individual. From this fact derives the power that fashion has been exercising throughout history. The diversity of fashion objects and the techniques and expertise related to their production, selling and use, and the multidisciplinary research based on all these aspects, contribute to the transmission of these narratives, raising the question of the definition and justification of heritage. Each of the case studies in this book reveals different social, political, economic and cultural motivations for the desire to ‘make heritage'. In a context of climate change and the unprecedented health crisis linked to the Covid-19 epidemic, the fashion and clothing industries have lessons to learn from the past and a reflection to make about the present and the future. It is within this frame that we propose a reflection on the role narratives play in the construction of knowledge and creativity, with knowledge and creativity at the core of what may be considered fashion heritage. © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2022